Message Machine

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Based in the UK, we work for clients all over the world. Say Hello

ABOUT US

The Message Machine is a small, highly focused PR agency specialising in the information technology sector.

Founded in 1998 by Anne Harding, The Message Machine has built a solid reputation helping clients across the IT industry with particular expertise in networking, security, storage and enterprise software. Message Machine’s goal is to provide the best possible service to a small, select group of non-competing clients.

All members of the Message Machine team have a minimum of 15 years experience within either internal marketing and communication departments, large PR agencies or IT journalism. We have worked with some of our clients for over 10 years and our retention period for non-project based clients is on average four years. Message Machine is never going to be the UK’s biggest PR agency, in fact, we don’t want to be. Our aim is do a good job for our clients and build a reputation for value and “…doing that bit extra” that ensures we are always in demand.

Specialist press and analyst relations for the IT sector

Highly strategic global PR campaigns

Online and on Paper

SERVICES

Press Releases

Often considered as “bread and butter” work, (more…)

Press and Analyst Briefings

We advise on, plan and organise telephone (more…)

Events and Shows

Alongside a range of support activities for (more…)

Writing Services

From simple single page press releases, postcards (more…)

Web Content and Design

Although a relatively new area, Message Machine (more…)

Press Training

Message Machine offers a “light” press and analyst (more…)

OUR VALUES

The Message Machine has a different philosophy to the traditional “big” PR agency.

Our proposition is built on a few key values:

Focus on the few

Many agencies try and get every account they possibly can and then service these accounts with young, inexperienced trainees. Often, account teams will drastically change as unmotivated staff leave or bigger more profitable accounts arrive that require attention. The Message Machine only takes accounts when we have capacity. The same team will run the account from the start to the end.

Avoid conflict of interest

Some larger PR agencies will take on new client accounts even when there is a clear conflict of interest. Although many will claim that this practice does not impact negatively on the client, in reality, it does not always serve the best interests of either client. The Message Machine has no competing clients. If we are approached by a client that is in direct competition with an existing client, we will turn down the offer.

Be honest!

The Message Machine has a lot of experience within PR and will always try and be honest as to the likely outcome of an event. Even if our response is not what the client wants to hear, we have a duty of care to provide an honest and professional viewpoint.